——This is where Chinese people shop, share, and make decisions 

= Your Digital Campus in China

❓AOUT RED

• Platform Positioning: A hybrid that combines the features of Instagram and Pinterest, built on authentic user reviews and lifestyle guides.

• User Scale: 260 million monthly active users, with 60% aged between 18 and 30.

• Content Advantage: Authentic experience sharing takes precedence over advertising; video and image formats are more conducive to dissemination.

❓WHAT IS IN RED

• Young users on RED are enthusiastic about searching for information and discovering good products on the platform. For foreign brands, RED is a key channel to reach China’s 400 million middle-class consumer market and an efficient platform to enhance brand influence.

1. User Profile: Over 90 million daily active users, mainly young, high-income, and highly educated women living in first-tier cities, who are eager to discover high-quality international brands.

2. Platform Culture: Users pursue authentic reviews and "real-person" experiences rather than polished advertisements. This presents an excellent opportunity for authentic, "small yet outstanding" brands.

3. User Intent: It serves as a search engine for lifestyle purchases, where users come with clear intentions to make buying decisions.